PedroDuarte

For nearly two decades I've helped global brands define how they look, feel, and scale visually across platforms — work spanning more than 1,000 campaigns and over 200 brand collaborations, from high-end fashion editorials and luxury campaigns to content systems producing tens of thousands of assets each month.

I've shaped visual standards and production ecosystems for brands including Farfetch, Mytheresa, Namshi and Landmark Group (Homecentre), leading multidisciplinary teams across Europe, the Middle East, and Asia — building not only the creative direction but the systems behind it: global imagery frameworks, omni-channel content pipelines, and AI-enabled workflows for speed, consistency, and scale.

I'm known for building high-performing creative teams and approaching the work with both aesthetic rigor and operational clarity — bridging traditional creative direction and the emerging tools shaping the future of image-making.